Pizza Pizza Dipping Sauces
Another “first” of their kind in grocery; it was Pizza Pizza that introduced Canadians to the idea of dipping their pizza slices into sauces, with the launch of its signature Creamy Garlic & Cheddar Jalapeño dips. Once the ritual was established, BrandFusion orchestrated the extension of the products into grocery, and in-so doing created a line of deli products with a cult-like following. Today, the Pizza Pizza dipping sauces are listed province wide in most major grocers, and often move more units per store than virtually all other comparable deli products.